The Poosh Instagram page includes the quote "this isn't a monologue, its a dialogue" and features a photo of Kourtney on the floor with her laptop. The Instagram uses the hashtag #pooshtheboundaries, but other than that and Kourt's very chic nude, there's really not a ton of info. #ad Join Our Family. document.getElementsByTagName('script')[0], '//c2.taboola.com/nr/aol-aol/newsroom.js'); Poosh's real purpose has yet to be confirmed, but the trademarks essentially guarantee that it could easily be Kourt's most major project to date. webworker_file : "https://s.blogsmithmedia.com/www.aol.com/assets-h511b9e344409e8df98d55b264b82daa3/js/lib/rapidworker-1.2.js?h=9ceb9fae9af1013e21fb979af4714df3" Get breaking news and big stories on your desktop. Kourtney is following in Gwyneth Paltrow and Blake Lively’s footsteps. There is no mention of what Poosh actually is! Hmmmm. window._newsroom = window._newsroom || []; Although Poosh seems like an unusual name for the brand, it’s actually a reference to the nickname of Kourtney Kardashian's daughter Penelope Disick. Some of the home pieces are thousands of dollars, with one couch being $3,000. #currently wearing MA$E on eyes from GREEN Palette mixed with PINK palette and FRENCH KISS on , thank you for all of the love and support on our KOURT X KYLIE collab! Kourtney says to her daughter, “So how do you feel that my project is named after you?,” to which Penelope adorably replies, “Good.” The rest of the video shows Penelope cutely describing what it is, saying, “Poosh is like…it can be like…” and then the video completely stops. // hmpg_ads.push(c); } c.sps = sizeArray; What does Poosh mean? }; c.mn = magicNumber; if (a.currentStyle) { In short, Poosh is a sexier approach to Gwyneth Paltrow's lifestyle brand Goop -- with a Kardashian twist. What Is Poosh? Since Kourtney's kids — Mason, Penelope, and Reign — are such a big part of her life, there are plenty of parenting stories, like non-toxic toy suggestions and room-decorating advice. Let's just dive right in. catch (e) {} She has taken to her IG to tease the project and looked smoking hot doing so. All rights reserved. In the caption of this cute photo of her kissing her only daughter, Kourtney wrote,“‘You’ll be her first role model, her first friend, her first love.’ My little Poosh.”, A post shared by Kourtney Kardashian (@kourtneykardash) on Feb 7, 2017 at 1:05pm PST. #ad It’s not too expensive. magicNumber = sizeMnArray[e] I'll be patiently refreshing the website until we know more. Even trying to see what is on her laptop's screen (It appears to be Kourtney with a blowout wearing a white top) doesn't provide any clues! While I'm one of those people who thinks Kourt deserves her own damn show in addition to regularly appearing on Keeping Up With The Kardashians, there are plenty of people who are a bit skeptical about Kourtney's often-sarcastic tone and unwavering beliefs. viewability: true, Our mission is to educate, motivate, create, and curate a modern lifestyle, achievable by all.” function getMn(sizeMnArray, magicNumber, sizeArray, divId, width, height, des) { Similar to Gwyneth Paltrow’s site, Goop, Kourtney’s, Poosh touches base on just about all of the same topics and even has a shopping section. However, here's a scoop: Elite Daily verified the trademarks listed for "Poosh" on the United States Patent and Trademark Office website and found two results. In the promo shot, the 39-year-old was sitting on the bathroom counter naked with a towel on her head, holding her laptop, and sipping tea. So what exactly is Poosh? Even just last year, all of the Kardashian sisters shut down their lifestyle phone apps. Photography: @gregswalesart Looking for online definition of POOSH or what POOSH stands for? And while yes, Kourtney is a mega-star with more than 75 million Instagram followers, the goal of the brand is to "transform the lofty concept of 'living your best life' into an achievable reality.". There’s definitely a website involved, but it’s unclear if that’s just the name of her site, or if it’s a whole company. keys: {"pl2":"amp-bon-article","p_sec":"AOL Entertainment","p_subsec":"celebrity","ver":"blogsmith","st_sec":"us.aolcoment","pt":"content","pct":"story","paid":"aol_com_127=bsd:23704896","pstaid":"63f3a479-00b3-3fcf-8300-bb172d39071a"}, And as it turns out, Poosh is a "lifestyle website and e-commerce destination for modern living," per a press release. Here’s everything we know so far. Last year, the Environmental Working Group took Kourtney on a trip to Washington D.C. where they met with the Senate Committee to discuss the Personal Care Products Safety Act in efforts to get congress to update the 80-year-old FDA regulations in the beauty industry. Gwyneth caught a lot of flack for Goop, and still sometimes does, for featuring insanely priced products and service that the everyday reader can’t relate to. Concept, Creative Direction and Hair: @andrewfitzsimons AOL.responsiveEnabled = true; // required by dynamic-lede.js, isAutoRotateDisabled() 2020 Bustle Digital Group. Kourtney Kardashian appears to have a new business venture called Poosh. And as it turns out, Poosh is a "lifestyle website and e-commerce destination for modern living," per a press release. The site states, “Poosh is the Modern Guide To Living Your Best Life. As the epitome of the Poosh girl, she plays by her own rules, colors outside the lines, and celebrates life with an infectious confidence and ease." People are constantly asking me how I do it all, from being a single mom to working full-time to still maintaining a social life. Kourtney's brand is also set to launch a line of Poosh products, similarly to Paltrow's Goop merchandise. b = a.currentStyle.zIndex; (document.createElement("script"),document.getElementsByTagName("script")[0],0,"tb_loader_script"),window.performance&&"function"==typeof window.performance.mark&&window.performance.mark("tbl_ic"); Kylie has Kylie Cosmetics, Kim has KKW, Khloe has Good American -- and Kourtney has Poosh. After keeping fans guessing for weeks, it's finally here: Kourtney Kardashian's Poosh launched on Tuesday, April 2.